Scent is the main reason we buy a certain candle. Makes sense, scent is very personal. Personally, my sniffer is seasonal. Holiday and freshly baked cookie scents in fall and winter; bright, crisp citrus and very light florals for spring and summer. While doing a little scentsual research, I was not surprised to find the top-selling scent of most candlistas is … vanilla.
Vanilla scents evoke a warm, cozy feeling. And a notable scent can stir up the deepest memories. Aromatherapy gurus agree that citrus and mints are energizing, lavender is calming, basil has properties that support concentration, and jasmine can be an aphrodisiac. My own bit of unscientific research tells me that people are strongly opinionated about what wafts around their homes. As well they should be. I need to know these things. That’s my business. Method to madness ….
With a sniff, sniff here and a sniff, sniff there … my new “endeavor” puts my olfactory sense into overdrive. After evaluating all sorts of activities that produce money, I’m rolling out a new business.
When I told Austin Ann about it, she laughed so hard. “You’ve had so many jobs, you remind me of that nursery rhyme … “…a butcher, a baker””; now I’m a candlestick
maker smeller/seller. My new situation rocks with the lights on; I can be creative and outsource production. When I was a real estate agent (don’t ask), I would put a tray of slice-and-bake cookies in the oven before an open house. That smell was a home aphrodisiac. Now I have a candle for that! One interesting tidbit about choosing candle scents and/or perfume: have coffee beans on hand when doing so. Take a whiff of the coffee beans in between each sniff; this clears the olfactory palette for the next option.
There are many cool aspects to this venture . I’m so lucky to work with an incredible candle maker (local), actually apply my marketing plan, design labels, packaging, and sell the product. And I know this product because I’ve burned these candles for two years.The fragrance combinations are limitless. I like limitless.
Here’s where you come in – if you are a candle person. I want to know what you like, scentually speaking. Do you have a favorite? Favorites?
Please, please tell me now … this is something I should know! (apologies to Duran Duran).
*Many thanks to Dizzy*